Sunday October 23rd 2005, 4:41 pm
Filed under: Media Watch, TV
Tonight I watched the special episode of “60 Minutes” with fewer commercials.
One of the reports was a puff-piece on former basketball star Michael Jordan.
The report mentioned a controversy over Jordan’s gambling, but Ed Bradley didn’t ask Jordan if he ever gambled on basketball.
Jordan has a book coming out this week. The report noted that book is published by a sister company of CBS.
Did CBS reduce the number-of-minutes of sponsored commercials to spend more time promoting a book published by an affiliate?