Strictly as a formality — not because it’s interesting or
anything — here’s the Paris/burger ink roundup.
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“Paris Hilton scores again, meritocracy takes another well-aimed knee to the crotch.”
From “Group Doesn’t Relish Hamburger Ad Buns,” Arizona Republic.
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“I wanted to do one of the commercials because I always think they’re really clever and sexy as well,” Hilton says on SpicyParis.com.
Hilton also spoke highly of the burger she promotes.
“This burger is really hot. There’s like these fried jalapenos on it,” she said. “It’s really like juicy and tasty.”
It’s not the first time Hilton has been associated with a burger campaign.
From “Paris Ad Too Hot for Critics,” E! Online.
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Carl’s Jr.’s message to the PTC: The group needs to “get a life,” said Andy Puzder, CEO of Carl’s Jr., a subsidiary of CKE Restaurants. “This isn’t Janet Jackson – there is no nipple in this. There is no nudity, there is no sex acts – it’s a beautiful model in a swimsuit washing a car.”
Puzder says he has shown the ad to his three children, ages 12, 9 and 7, and they have shown no signs of being corrupted. “Maybe people are excited because it’s Paris Hilton, but there are far worse things on television that these groups should be worried about,” Puzder said.
From “No Apologies for Sexy Paris Hilton Ad,” CNN Money.
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“It was a mixed blessing,” Carl’s Jr.’s executive vice president of marketing, Brad Haley, said in a statement. “It turned out that Paris was too hot for our servers.”
Hilton’s Carl’s Jr. ad will also be used for sister-company, Hardee’s hamburger chain and will hit airwaves in those markets in mid-June. Watch out Milwaukee.
From “Racy Paris Hilton Ad Crashes Burger Chain’s Site,” AZ Central.
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“I’m not a prude, but they’re blatantly using sex to sell. I don’t dig it,” said Cathedral City resident Jim Tracy, who chose to eat at the restaurant anyway.
From “Paris Hilton Ad Fires Up … Tempers,” The Desert Sun (Palm Springs)
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And finally, the headline of the day:
“Paris’ Promosexuality Proves Too Spicy for TV,” The Age (Australia).