According to Broadcasting & Cable, the Parents Television Council has written to MTV’s top 10 advertisers, demanding that they justify their business relationships with the network. You may recall that the PTC recently performed a groundbreaking “study” of MTV, in which it determined that the network’s programming was a bit sophomoric.
“These companies are directly responsible for the raunchy programming poisoning the minds of impressionable children,” says Brent Bozell on the PTC website. “We are calling on these sponsors to explain why they choose to support a network that contains substantially more sex, foul language and violence than any broadcast television program aimed at adults. These companies must be held accountable for underwriting this material.”
The PTC provides a list of the advertisers, as well as the products they’ve hawked. Proctor and Gamble ranks number one. And the offending product at the top of P&G’s ad list?
Wait for it….
Also on the list are Hersheys, GE, Johnson & Johnson, and Colgate (whose execs apparently have the audacity to market toothpaste to young people).
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