The American Family Association has called off its dogs. Specifically, it’s called off its anti-gay, boycott Procter & Gamble dogs, since it now believes that P&G has become suitably anti-gay itself.
In an action alert sent to subscribers, the Mississippi-based group said:
In so far as we can tell by our monitoring, P&G has stopped their sponsorship of TV programs promoting the homosexual lifestyle, such as Alice and Grace. [According to Broadcasting & Cable, the AFA meant “Will and Grace,” although “Alice and Grace” does indeed sound much gayer.] And, as far as we can tell, they have stopped their sponsorship of homosexual Internet sites. Also, the P&G executive who was given a leave of absence to lead the effort of special rights for homosexuals in a Cincinnati election–and who was a force for pushing the homosexual agenda inside the company–is no longer with the company.
However, the AFA’s collective head seems to be firmly in the sand (which is, in this writer’s opinion, as good of a place as any for it). P&G is sponsoring the upcoming Congress on Women’s Health, to be held in June in Hilton Head, SC. The conference will feature a speech by cable sex sis Dr. Laura Berman, of Discovery Health’s “Berman & Berman” show. Dr. Berman will be holding a lecture called “The Best Sex You and Your Patients Never Had – But Still Can.”
A recent report in the Toronto Globe and Mail cites that P&G is appreciative of its gay consumers’ desire for bright, white teeth; it has found great success marketing Crest White Strips to them. The Globe and Mail also discusses an open corporate culture at P&G’s Canada offices, which includes sponsoring a social group for gay, bisexual, lesbian and transgendered employees.
P&G is also moving into the business of hawking men’s “personal care” products – things such as cleansers, moisturizers, anti-aging lotions and body sprays. Not that there’s anything wrong with that.
Companion piece from BC Beat: “AFA Lacks Will.”
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