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Cha-Ching! Broadcasters See Dollar Signs in Religion

Filed under by Amanda Toering — 04/26/2005 @ 9:11 am

Religious broadcasters are hoping to cash in on a conservative political climate by adding “modern content and packaging” to old-time religion. (From Broadcasting & Cable.)

Whether trying to break into the business or expand an existing base, religious-TV entrepreneurs sense a rare opportunity.

“You don’t have to wake up Einstein to get there,” says Dr. Frank Wright, president of the National Religious Broadcasters. “There’s a tremendous demand in the viewing marketplace for religious content.”

A quote from the piece:

“Christian television’s presentation in America has been quite old-fashioned, but the youth are really hungry for something of their own, something they can relate to,” says Wendy Alec, who calls God TV the “CNN of the Christian market.”

True enough. No problem there.

But flip that coin….

“I don’t think most parents want their children flipping channels on their way to the Cartoon Network and running across a scene of two men kissing in bed on the Logo network,” said Tim Wildmon, president of the American Family Association. “Most of us have enough to explain to our children nowadays.”

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