Later today, the cable industry will reveal its plan for increasing parental control over kiddos’ viewing habits. The program will include public service announcements on over 100 cable channels, informing parents of channel blocking and locking technologies already available to them. (Recent reports have shown that many parents not only have no idea how to work technologies already in their homes – many didn’t even know they had them.)
Bozell is not impressed. Though the program has yet to be unveiled, he says the plan is “much ado about nothing.” Interesting, since he created the ado in the first place.
In USA Today.
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