The last network hold-out against TV content ratings, NBC, has relented.
NBC had taken issue with the content description ratings– ‘V’ for violence, ‘L’ for language, etc. – because they believed the descriptors tromped on the First Amendment. NBC had been airing age-based ratings, however (TV-PG, TV-14, M, etc.).
NBC says it will immediately begin airing the content descriptors.
“Eight years ago, when content descriptors were first implemented, we questioned if they would cause more confusion than they would help. While we believe the descriptors still post certain challenges with respect to consistency with how various networks define them, we are willing to participate, given the broad consensus of the industry to use them. We will do our best to implement classification procedures that make them as accurate and consistent as possible so that they can become a useful resource of additional information about programs for our viewers.”
NBC had received a special tongue-lashing from Brent Bozell over the content descriptor issue.
From Broadcasting & Cable.
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